Your charity needs funds; that’s the bottom line. Fundraising is a fundamental activity of every charity, but securing financial support, particularly during times of austerity, can pose a challenge to even the most established organisations. NCVO’s 2015 ‘Financial Sustainability Review’ reveals that a reduction in UK government spending would result in a £4.6bn shortfall in the charity sector in 2018-19. If played out this funding gap may require charities to become more resourceful, seeking support in places not previously considered.
In this brief, we have compiled some useful pointers that we hope will help your charity better compete for that all important funding.