We were contacted by the University of Leicester to discuss the launch of their Research Impact Awards. Following consultation, we submitted a detailed proposal for the creation of campaign collateral to promote and celebrate the awards across both internal and external audiences.
[blockquote placement="right"]we delivered an identity that allowed for uniformity of collateral and immediate recognition[/blockquote]
The process began with the development of a visual identity for the awards. In line with the overarching University brand and brand guidelines, we delivered an identity that allowed for uniformity of collateral and immediate recognition. The design also reflected the high-level research carried out at the University, highlighting the University of Leicester as a beacon for impact excellence.
As a destination for information about the awards, we worked closely with the University to design and develop a dedicated microsite. This was used to share details of the awards, call for nominations and advertise the location and running order for the ceremony itself.
To further raise awareness and drive traffic to the site, we designed vinyl advertising banners that were displayed across the University campus, while branded email signature banners were created and applied. Additionally, we created a ‘save the date’ html email that was distributed to target attendees prior to receipt of the formal print invitation.
In preparation for the awards evening, we worked closely with the University and their photographers to create an engaging animated reel that played on large screens during the ceremony. This incorporated details of the nominees, alongside a range of original photography, showcasing their research activities. The animation was created to allow complete control over the announcement of the nominees and winners, ensuring seamless timing between the words of the presenter and the visuals on screen.
FYI: this video is 20mb
As a glossy takeaway for attendees, we designed a printed brochure that included details of each nominee alongside an introduction from the Vice Chancellor. To complete the consolidation of the visual identity, we also designed branded name labels and a double-sided menu and programme.
“Research Media supported the University with a strategic project to deliver a high-profile, externally-facing Research Impact Awards competition and presentation night. The company’s involvement gave the project a unique visual identity while remaining within University brand guidelines. Their on-brief design input and prompt and professional delivery of marketing collateral played an important role in the success of the project. Throughout, the team were a pleasure to work with, providing a detailed Gantt chart of delivery dates and responsibilities from the outset, with gentle regular reminders sent out to keep us collectively on track and much-appreciated flexibility in response to changes to the original brief.” Research Impact Strategy and Policy Manager, University of Leicester