Building the PraxisUnico community

PraxisUnico

A world-leading professional association for public sector knowledge exchange and commercialisation (KEC) practitioners, PraxisUnico helps its members translate research outcomes into social and economic impact. This not-for-profit organisation facilitates relationships between research, policy and practice.

We were introduced to PraxisUnico through an existing client. The referral signalled a great start to our relationship, based upon trusted industry knowledge and a personal recommendation of our communication services.

In a move to create fresh engagement amongst its target audience, the association wanted to try something new that would set them apart. Our initial brief was to create engaging, user-friendly conference outputs to follow the PraxisUnico conference.

We transformed the detailed conference proceedings into a clean, simple microsite featuring short, accessible session summaries that could easily be downloaded.

As part of the creative communications strategy, we produced an innovative direct mail-out to increase membership. The branding was extended to the PraxisUnico conference as a whole, using themes of ‘building’ and ‘growing’ to communicate the overarching brand message.

The design was developed into visuals for an app and we created a suite of case studies for the event that showcased examples of best practice in knowledge exchange.

Since our first collaboration, we’ve worked on a number of other creative projects with PraxisUnico, and enjoy an ongoing relationship with the organisation.

“The bespoke microsite created by Research Media for the PraxisUnico conference is an invaluable tool for our members and stakeholders. Our expectations were far exceeded by the visually stimulating, easy-to-use and informative site. Research Media clearly demonstrated the skills that they retain in-house throughout this project, understanding our needs and ensuring a seamless process, innovative design and engaging copy. Both the team and approach were highly professional. We are delighted with the final result which truly reflects the theme of the conference – Excellence in Practice.”

Executive Director, PraxisUnico