Expanding the value of association membership

ARMA

Founded in 1990, ARMA is the professional Association for Research Managers and Administrators in the UK. It has over 2,600 individual members from around 250 organisations, ranging from universities and funding bodies, to the National Health Service and independent research institutions.

Engaging the members of an Association is critical and ARMA is taking a lead in this area, actively developing their membership service portfolio and providing real value for their members.

Our relationship with ARMA began in 2014, when we sponsored the ARMA Conference in Blackpool. Initial discussions helped us to gain an understanding of the brand and clarify some of the strategic objectives and priorities. We discovered that ARMA was looking to develop a further iteration of their brand and grow membership.

The first of many projects was to evolve their brand identity, alongside a refresh of their conference branding and suite of collateral. Another early initiative was the launch of ARMA’s first membership magazine, The Protagonist.

Taking the lead on concept and design, we developed a modern publication with a strong visual identity that would inform and engage on a number of levels. Launched in March 2015, The Protagonist drove a 100% increase in membership renewal rates – double those of previous years.

In addition to offline outputs, we have worked on a number of digital projects for ARMA, including corporate and conference websites and animations.

Since inception, our relationship with ARMA has transitioned from one based on individual jobs to a strategic partnership.

developing a modern membership magazine with a strong visual identity that would inform and engage on a number of levels

“Research Media are an unusual and distinct agency. They don’t bring traditional marketing expertise as we often see it. Rather, they bring, in addition to that, a whole sense of creativity, new ideas and new thinking to help develop and promote key messages.

I’ve been very impressed with the professionalism and creativity of Research Media in all the time that we’ve worked with them. I would have no hesitation in recommending Research Media to anyone who’s looking for novel, imaginative and creative ways of promoting their research.”

Deputy Chair, ARMA